I have over a decade of business experience with running and operating successful real estate and online/offline internet ventures. I have bought and sold over 200 houses and have joint ventured on multi-million dollar development projects (single family, commercial, apartments, land, multi family, land development, etc.).

Additionally, I am an entrepreneur at heart and have had success with the many components of online internet marketing, advertising, and promotion for different products and services (i.e. local mobile internet marketing, SEO, PPC, Articles Submissions, Back linking, WordPress, and many other strategies/tactics necessary to drive new leads and new business).

There are literally hundreds of components that could be listed…way too many to mention. I also, directly, know what is involved from A-Z in running small business behind the scenes & utilizing internet marketing and technology to leverage to ultimately achieve new customers for a wide variety of businesses and individuals. Here is a quick blueprint (it can be applied to business and individual endeavors):

The bottom line blueprint for successful endeavors is this:

Of course, you (or what’s being promoted) must have a product or service that solves customer desires extremely well along with great support. Being acutely aware and in touch with the customer’s desires beforehand, as well as during, your endeavor is a vital component! That is the foundation so that you never really have to do any hard selling (it will sell itself if the marketing is done well). At that point, mastering the marketing of the product or service is where the real magic begins in any industry (that is 90%). Once you begin to get in front the right segment of people for your product or service then it will be easy to sell. Lastly, add a hint of modern cutting-edge technology and you have yourself a real business!

In most cases, when producing products or services, I am a proponent of “less is more”. It is my contention that the customer does not actually WANT your product or service at all. They do not WANT all the information, features, and stuff you are selling at all! This is counter-intuitive for most to understand. When we buy things our brains, many times, signal to us the more STUFF and bonuses we get the better the deal. Most marketers who aren’t able (either intentionally or not) to deliver a good product or service know this truth. However, after the point of purchase the customer is usually overwhelmed with information and it paralyzes them to take action or use the product most effectively. This is information overload. So, the very thing that drives us to make the purchase in the first place (in many instances) is the very thing that continues to sabotage success for the customer. Not all products and services fall into this quandary (but many do).

Ok, so what is the solution? The solution is to simply solve the customer’s desire or want sufficiently well enough so as to satisfactorily deliver the sought after outcome/result WITH the least amount of hassle and information overload as possible. That’s it! That is the mark of delivering true and sustainable value to the customer year in and year out…the indicator you have a real business that can thrive. Selah (look it up)!
Let’s explore today!

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